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	<title>E7U-NETridgeconsult</title>
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		<title>Information Technology Marketing in Europe : Keys to Success</title>
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		<pubDate>Thu, 23 Oct 2008 07:00:00 +0000</pubDate>
		<dc:creator>ridgeconsult</dc:creator>
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		<description><![CDATA[The objective of this article is to examine the following two challenges, and propose solutions based on the Authors experience of more than 10 years marketing and selling software in Europe: - Identifying sales opportunities for enterprise software at mid and large companies - How a multi-cultural Europe presents it s own unique challenges to [...]]]></description>
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