Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved itself in one of two ways. They can either enhance their company’s cache of customers, or merely attempt to hold onto what [...]
Posted in Blog Article
The quest of filling the sales pipeline is of paramount importance for all companies. B2B Magazine in their December 10, 2007 issue, the article – ‘BtoB’ survey finds marketers plan to increase budgets in 2008 shared this statistic: “The primary marketing goal for 2008 is customer acquisition, cited by 62.4% of respondents, followed by brand [...]
Posted in Blog Article
