Learning copywriting has changed the way I write. Although my professional writing credits include print feature stories and a published book, copywriting enhanced my skills in three surprising ways. First, it forced me to think of the reader. Second, it forced me to focus on delivering benefits of what I was writing. Finally, copywriting helped [...]
Clients and class participants often say, “I’m stuck on writing my giveaway product.” Or they complain, “I’m not getting the response I want from my website.” Almost always, the reason turns out to be related to the most common copywriting mistake made by independent professionals. They focus on their processes and steps – the how-tos [...]
Independent professionals often struggle to develop landing pages that converts browsers to buyers. Their biggest mistake: They want to display their creative talents here. Professional copywriters are more concerned with results than creativity. They follow formulas that have been tested over and over again. They use very specific copywriting and design techniques. And they are [...]
Effective website marketing begins with your content. But when most of us begin to write copy for our websites, we tend to focus on our own skills, message and ideas. It’s not our fault. Hundreds of books and workshops encourage us to, “Create what you love!” In reality, every professional writer learns to distrust what [...]