October 31st, 2008

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Copywriting Tip: How to Infuriate Your Readers, Easily and Effortlessly

In case you need another reason to learn copywriting: The whole idea of creating a website or ezine is to attract clients, right? But I’m constantly surprised to find websites that not only fail to attract clients. They actually insult their readers. Example 1: Writing for his ezine, a self-styled marketing expert compared troublesome clients [...]