You are browsing the archive for September 2008.
Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website. Everybody promises, “Insider tips to take your business to the next level.” Or, “Transform your life in 7 easy steps.” But do these claims really attract clients? I suspect visitors click away, [...]
It drives me crazy the way some companies treat their customers – as well as their employees even. An employee who isn’t treated with respect may not treat a customer with respect and then there goes all value of even having a business, right out the window. All I can say is, if you want [...]
If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative. Many respondents ask to be removed from the call list, and some of them can be angry or even abusive. A thoughtful manager will [...]