You are browsing the archive for September 2008.
The key to marketing for reverse mortgages is to simply make your client understand the benefits of what you’re offering, enlighten them as to what their options are, and what these options would lead to. How to Qualify for Reverse Mortgages The qualifications for reverse mortgages will immediately allow you to identify who your target [...]
The FHA Secure Refinance program was created in an effort to provide greater help for people who weren’t able to obtain FHA-approved loans. As mortgage provider, it’s your job to let homeowner clients know when they’re better off with a FHA Secure loan. Current Non-FHA Loans Clients with current adjustable rate loans that hadn’t been [...]
Mortgage marketing as a first job is easier than you think especially when you consider the tips below. Make Liberal Use of Headlines Don’t make a presentation, brochure, or even a simple calling card without making use of headlines. Unless your name is Donald Trump, having your full name spelled out in calligraphy won’t warrant [...]
It’s perhaps a novel idea that no matter what business you think you’re in your real business is marketing – simply because if you’re not marketing, you don’t have any clients, and if you don’t have any clients, then you don’t really have a business. An interesting observation I invite you to make for yourself [...]