February 2008

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The Importance of Tracking Your Conversion Rates

When you set up a website, landing page or squeeze page, you have a certain goal in mind for it a specific action that you wish for your visitors to take. The most obvious action is to make a purchase. There are others too though. You may want them only to sign up to your [...]

Three Must Have Internet Marketing Solutions For Your Success

When you first start marketing online, there are certain internet marketing solutions you should consider. These solutions are integral to every internet marketing plan and will help you succeed. A common component of all successful websites is email marketing. Most people understand email, and it’s an easy way to communicate with your customers and site [...]

The Secret To Filling The Prospect Pipeline In 2008

The quest of filling the sales pipeline is of paramount importance for all companies. B2B Magazine in their December 10, 2007 issue, the article – ‘BtoB’ survey finds marketers plan to increase budgets in 2008 shared this statistic: “The primary marketing goal for 2008 is customer acquisition, cited by 62.4% of respondents, followed by brand [...]

How To Increase Market Share In Spite of Recession With Trade Shows

Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved itself in one of two ways. They can either enhance their company’s cache of customers, or merely attempt to hold onto what [...]