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You are reading this article and adding it to your mortgage marketing knowledge because one or more of the following occurred: 1. You were notified via email that it was now available on my website, 2. You have book-marked my website and check for new stuff periodically, 3. You have a friend that sent you [...]
What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals. And yet, few of the small business owners that I surveyed recently had a strategy in [...]
Here’s a GREAT way for you to save time, save money, and increase your sales leads. Let me tell you a quick little story… I have a client for whom I run a lead generation direct mail campaign. I’ve been trying to persuade him to move some of the campaign online in order to cut [...]